"The limited edition collection is broken down into three themes — Deluxe, Rustic and Pop — with a men’s and women’s look for each, giving the line a total of six jeans and six tops. The Deluxe items were designed for a casual beach lifestyle, while the Rustic segment relies on more modern, earthy looks. Pop looks use brighter colors and white contrast for a preppier look. The collection will retail for $90 to $210."
Adler expressed excitement about branching out into the apparel world, especially with Seven Jeans, saying "...We all know everyone needs jeans..." These are the only two pictures taken from the collection, due out next month, but we can safely assume the prints with be popping and the denim will be classic. Jonathan himself is a very chic dresser. When we saw Jonathan at The Evolution of Design seminar he was wearing slim dark jeans, driving mocs, a white crisp button down and red v-neck cashmere sweater; in other words, his uniform. The line will launch May 12 and Adler will host a cocktail party at Seven's Soho store. After that you can shop any of the denim company's 30 stores. Cannot wait to see it, but for now we are have these two images to keep us sated.

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