Upon arriving for our visit at the Mercer Hotel, I was instantly curious about their relationship and how they came together to form HomeMint. Estee has been a long time friend to Justin and happens to be his interior designer. He said that she had worked on his homes and joked that their “relationship has gone on farther than it should have” and that “when we’re not at work, we both like to drink together”. Clearly the two get along well. All joking aside, Justin noted that they have a similar aesthetic and that’s basically why the collaboration works. JT mentioned that he really likes “layering” when bringing a room together. In terms of the obvious question we all had (why has he embarked upon this project) he noted that this “curating, creating and layering is not too dissimilar to writing a song or playing a character”. Both Justin and Estee noted that they are driven by classic, old world inspiration and are not necessarily driven by trends. Here’s a peek at their story:
Yesterday, I was in New York City where I visited with international style icon and superstar Justin Timberlake and his interior designer, Estee Stanley, to preview their new collection of home goods called HomeMint. The duo have partnered to not only create and curate this new collection, but have also launched an interesting shopping experience at www.homemint.com. Members can join HomeMint for a monthly fee and receive discounted pricing on purchases. Upon joining the website, users take a quick survey that establishes their “Style Profile” and each month, Justin and Estee select the perfect pieces to match the users style. Shoppers can also browse the entire collection, but recommended picks will be highlighted.
Here’s another pillow made of natural fibers that was at the preview yesterday, available for sale on their site: