Sherwin-Williams pick sea blue Oceanside 2018 color of year

By The Associated Press
NEW YORK (AP) — The paint experts at Sherwin-Williams have chosen a deep sea-blue hue called Oceanside as their 2018 color of the year.
The company described the pick Tuesday as evoking a wanderlust in an “opulent and mysterious” shade that serves as counterpart to a range of hues, from neon pink to desert taupe.
Sue Wadden, the company’s director of color marketing, says people today have a growing sense of adventure “and it is making its way into even the coziest corners of our homes.”
She said there’s a craving for “things that remind us of bright folklore, like mermaids and expeditions across continents.”
The color has been embraced in the design styles of mid-century modern, Mediterranean and ultra-contemporary.
Poised Taupe was Sherwin-Williams’ 2017 color of the year. It was Alabaster in 2016.

This undated photo provided by Sherwin-Williams shows their color Oceanside SW 6496 on the walls of this office, which the company announced today as their 2018 color of the year. The company’s director of color marketing, Sue Wadden, said in a statement Tuesday, Oct. 3, 2017, the hue evokes a wanderlust that is both opulent and mysterious. She called Oceanside a widely embraced counterpart in interiors to a range of hues, from neon pink to desert taupe. Oceanside has been used in the design styles of mid-century modern, Mediterranean and ultra-contemporary.(Sherwin-Williams via AP)

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