Bergdorf Holiday Windows: Alice in Wonderland…Curiouser and Curiouser

I was shopping at Bergdorf Goodman last week and wanted to comment on the simply stunning holiday windows.  I have been enamored with the holiday windows since I first moved to NYC in 1997.  When I was just 22 and working for Hearst Publishing (and making no money), I took a seasonal job at Bergdorf to earn some extra cash.  It was during these early days working in publishing and getting my first dose of high fashion and home decor that my interest was really piqued in the industry.  Year after year as Christmas neared, I stood mesmerized as the holiday windows were unveiled.  In the cold, crisp air, I would feel the rush as fashionistas and touristas alike charged past me, everyone trying to catch a glimpse as we all stood underneath the huge, suspended snowflake that traditionally hung at the intersection of 57th and 5th.   As I stared into these fascinating works of art, I remember thinking that this was what living in Manhattan was all about: the creativity, the drive, the talent, the motivation of groups of people working together to create something out of the ordinary that would move people.  The holiday windows are located at probably the city’s most historic intersection, which is also the home of Tiffany & Co. and the place that inspired Breakfast at Tiffany’s (see our Breakfast at Tiffany’s Screenspiration).  Any young woman could feel like she has fallen into the rabbit hole of sorts when looking at her reflection in these magical windows, imagining herself taken to a faraway world of fashion and decor of various scales and sizes.

Tim Burton’s Alice in Wonderland will be making its film debut on March 5th, 2010.  

Bergdorf’s Senior Director of Visual Presentation, David Hoey, and his team of magicians (as I call them) have taken a cue from Tim Burton in their holiday window display, this year called, “Curiouser and Curiouser”…a visual masterpiece inspired by the scenes and characters in Lewis Carroll’s  Alice in Wonderland.  Shown below are some of the spectacular scenes.  (Photos of the windows are from Rudy Pospisil.  See more of his work at

Here we see an all mirror window including a floor-to-ceiling Venetian mirror with a girl attempting to enter the fireplace inspired by Through the Looking Glass

The all wooden “Drink Me” window, inspired by Alice and her adventures, depicting all different sized staircases ranging from oversized to tiny.  Here we see a full sized mannequin and a miniature girl holding a key.

A game room with a regal theme – featuring a King and Queen playing with oversized chess pieces:

A window inspired by Carroll’s fantasies:

A Victorian inspired window showing a tree house and a girl sitting on a branch with the Cheshire Cat

Some of the other incredible windows.

The windows and the upcoming movie are inspiring me to share with you some of our favorite Alice in Wonderland themed case goods and decorative accessories for the home, all sold at The Well Appointed House.  Here is our stunning Alice in Wonderland hand painted French Toy Chest:

Please note that we can work with customers to create an entire Alice in Wonderland themed girl’s room.  All bedroom or nursery furniture can be hand painted in this theme.  Custom colors are available, too!

We are also selling a gorgeous line of 1920’s antique Alice in Wonderland wall prints.  They come with a delicate pink stripe mat and a charming gold frame.  I just purchased these for my daughter’s room.  They are $195 and can be purchased through my site

Here are the other scenes, all of which can be matted and framed:

Add Alice charm to a girl’s room with some of our collectible dolls, which can be special ordered for clients:

Contact us at to order these collector’s items.
With all of this Alice in Wonderland on my mind following the Bergdorf holiday windows, I have been inspired to take my kids to Alice’s Tea Cup in Manhattan on Thursday.  If you haven’t been there, check it out! It is a close second to Serendipity 3…enjoy and Merry Merry!
Share This

1 comment

  1. Kitty

    OH MY!!! My friend Beth sent me a link to your post and I am just blown away! I post Alice things on Cabbages & Kings and Shindigs& Soirees, and I have never seen such a comprehensively reported piece on Wonderland work! Visually stunning! I’ll be poring over these all evening! Toodles, kitty.
    PS I am so going to follow you!

Leave a Reply

Your email address will not be published. Required fields are marked *